B2B COMMERCIAL
ADVISORY & SALES LEADERSHIP
Strategic Advisory · Interim Leadership ·
Sales Excellence · Coaching
From strategy to hands-on execution.
COMMERCIAL LEADERSHIP
Strategic Advisory | Interim Leadership | Sales Excellence | Coaching
I support companies, founders and commercial leaders in building, strengthening and transforming their B2B sales organizations — from strategy and structure to hands-on execution.
With experience across B2B sales, key account management and commercial leadership, I combine a strong operational background with strategic advisory — improving sales performance, building effective structures and processes, strengthening teams and turning commercial strategy into day-to-day execution.
Pragmatic. Tailor-made. Close to the business. From strategy to execution — and measurable results.
GROWTH NEEDS EXCELLENCE.
Great sales doesn’t come from theory. It comes from understanding what actually happens in the field.
More than 20 years in B2B sales have shaped my perspective – across start-ups, agencies, SMEs and larger organizations, from hands-on business development and new customer acquisition to key account management, leadership and sales strategy.
Today, I bring that experience into advisory, coaching and interim leadership — pragmatic, hands-on and always close to the people, processes and challenges that make sales work.
Every business is different. And so is every sales organization. The goal is not to apply another standard playbook, but to identify what really moves the needle – and turn it into something that works in practice.
No textbook sales. No one-size-fits-all solutions. Just what works for your business, your market and your team.
WHERE I CAN MAKE A DIFFERENCE
Sales & Key Account Excellence
Sales strategy, new business and key account development — improving performance and building scalable sales structures as the business grows.
Sales Processes & Organization
Designing and optimizing sales processes, structures, responsibilities, CRM and sales systems — creating the foundation for effective execution and sustainable growth.
Commercial Strategy & Transformation
Strategic advisory for commercial challenges, transformation and growth — translating strategy into actionable solutions and aligning sales, organization, processes and stakeholders.
Leadership & Team Development
Strengthening sales leaders and teams through hands-on leadership, sparring, coaching and team assessment — especially during change, growth or leadership transitions.
WHEN COMPANIES BRING ME IN
- Driving strategic sales and commercial projects
- Supporting commercial leaders with focused advisory
- Guiding commercial transformation and strategic projects
- Building a sales organization from scratch
– Scaling or restructuring an existing sales organization
– Optimizing sales processes, CRM, structures and performance
– Bridging leadership gaps or managing transitions
– Assessing and developing sales teams and leaders
HOW I WORK
Advisory when strategic direction is needed. Interim leadership when ownership is needed. Hands-on support when strategy needs to become execution.
My engagements are designed around the challenge — from focused advisory and sparring to part-time or full-time interim assignments. I stay close to the business and take ownership through implementation.
Not ten clients at once. Not a concept handed over and left behind. Close to the business, focused on the challenge and committed to making change work in practice.
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SELECTED INDUSTRY EXPERIENCE
Online Marketplaces · SaaS & Technology · Digital Services · Real Estate · Travel · Food Delivery · Mobility · Recruitment · Insurance
